Full channel management and strategy, including content planning, packaging, and production for SV3—SV2's second channel, focused on content beyond football to reach a broader audience.
Using A/B testing, I identify which thumbnails attract the most viewers. I then analyse the results to understand what works and apply those insights to future designs, all with the aim of increasing CTR.
Designing and animating assets to break up video segments to keep viewers engaged. They help visualise key moments and add a fun, interactive element to the content.
Managing everything for the channel with a focus on growing it through IRL content styles and strategies that align with the algorithm, along with detailed planning of videos and shoots.
